Word: salesmanship
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After that pitch, Graham went into a windup for the real product--and his salesmanship was equally masterful. Each night it was a little different. Two nights were "youth nights," so his special guests were disproportionately sports celebrities and rock singers, and his sermon played with the theme of romantic love...
...product. When he runs out of clams, he does not mind telling you about the other clam sellers in Ipswich. But he is quick to warn you that the other clams may not be fresh, and somehow you know that the warning is sincere and not competitive salesmanship...
Apostolic salesmanship is not all that is required: the movement's puritanism might impress Cotton Mather. There is no dating; marriage partners for disciples are selected by Moon and his lieutenants. Both men and women submit lists of five candidates and, after counseling, their leaders make a choice. Newly married couples must refrain from sex for 40 days after the wedding ceremony, which is the holiest act of the sect. Moon thunders against adultery and fornication; members who fall, he warns darkly, may never be saved...
After asking students who were not interested to leave, Calder talked for an hour about the job. After a week-long salesmanship course in Nashville, Tenn., each student would be assigned to a midwestern town for thirteen weeks, he said...
...Carly Simon, for one, speaks to millions of us-if only for a few months or years-it isn't because of someone else's salesmanship...