Word: salesmanship
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Absolute Secrecy. Nowhere was ABC more energetic than in California, where it mixed its usual shrewd salesmanship with strong appeals to patriotism. Describing a typical approach, Dr. Jack Hagadorn, a Costa Mesa physician, said that ABC representatives displayed a right-wing tract denouncing the use of tax money to aid Communist countries. By depriving the Government of such money, they argued, an individual could decide how it should be spent...
...justification for large information missions or for detailed political reporting other than "an occasional forward-looking assessment of a general 'whither Barataria' nature." Should the committee's recommendations be accepted, most of the former colonies that imperial viceroys once bestrode will become threadbare outposts of salesmanship diplomacy...
...Wells have produced far less than Utopia. Lovat Dickson, formerly an editor and director of Macmillan and Co., Wells' London publisher, cannot quite forgive the man who blithely sold the masses on the future. But he makes clear that Wells was the first gulled victim of his own salesmanship, and that with his extraordinary capacity for hope went an extraordinary capacity for disenchantment. Inside the complacent optimist, a desperate pessimist was signaling wildly...
Unabashed Salesmanship. Beate, who flew fighter planes from the factory to the front for the Luftwaffe during World War II, started her business soon after Germany's defeat. Shrewdly realizing that Germans were eager to avoid having children because of food and housing shortages, she began cribbing contraceptive data from a medical tome and selling the information by mail. Her success is based on thorough organization and unabashed salesmanship. Uhse sales clerks, for example, are all trained to casually enunciate such words as penis and orgasm without flinching...
...clearly turning too many adolescents into premature phonies. Senior Paul Taylor of Newton (Mass.) South High School has a point in wishing that colleges would simply choose qualified applicants by lottery. As it is, he says, "one is almost ashamed of getting into a good college" because of the salesmanship involved. Whether or not a lottery makes sense, there is a way to rise above the college race. For those with steady nerves, the solution is to do something spectacular-scale Mount McKinley in a wheelchair, perhaps-and then refuse to mention it to the colleges...