Word: salesmanship
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...doubt the developers intend to mine Mineral King with the same antiseptic efficiency and imaginative salesmanship that they exercised on Disneyland itself. They promise to ban automobiles from the village and advocate a five-level underground garage. From there, visitors would ride a cogwheel train the last mile and a half. The ski valley would have more than two dozen lifts and tramways leading up slopes. Summertime guests would find fewer trees, but there would be good swimming and hiking...
...Military Salesmanship. Educators are particularly concerned about congressional preference for applied research aimed at quick results, as against basic research, which may have no immediately demonstrable value. Congress barely touched the $1.1 billion research program of the National Institutes of Health, most of which is aimed at solving major medical problems. It actually added $48 million to the $137 million worth of academic-research projects sponsored by the Department of Defense, which has little difficulty in selling its military studies to the Houseof Representatives. Such work, however, is losing its allure on campus. Many scholars dislike the enforced secrecy...
With characteristic optimism and consummate salesmanship, Lawrence raised funds and began building a 100 million-volt cyclotron in 1940, despite warnings by theoretical physicists that complex relativistic considerations would make it unworkable. World War II halted the project and saved Lawrence from great embarrassment. But the postwar years brought another. Putting his prestige and influence in Washington to work, Lawrence overcame the objections of other scientists and won approval for the construction of a monstrous proton accelerator for converting nonfissionable uranium 238 into fission able plutonium, which could be used in nuclear weapons. This time, after three years and huge...
...company's key assets have been a keen sense of new markets and the cold cash to advertise for them. The aggressive salesmanship started in the 1930s when American Home hired on as president a hard-selling toothpowder (Dr. Lyons) executive, Alvin Brush. Brush soon horrified traditionalists by ordering Anacin, which had been marketed as an ethical drug, to be put on sale at drugstore counters. The $50 million current yearly sales of Anacin are more than double American Home's total sales...
Posters have been used to promote everything from Jane Avril to Zanzibar, but Pop Artist Robert Rauschenberg, 42, believes that salesmanship begins at home. A new 17-ft. by 4½-ft. Rauschenberg poster at Manhattan's Whitney Museum advertises the artist himself. Entitled Autobiography, the gaudy billboard includes a life history in telegraphese, his horoscope, and a skeletal portrait of himself composed from 13 X rays. With the backing of a group headed by Poster-Art Enthusiast Marion Javits, wife of the U.S. Senator, 2,000 copies of the work will be reproduced and sold to hard-core...