Word: salesmanship
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Hodges, 66, a former (1954-1960) Democratic Governor of North Carolina who once showed his salesmanship by posing in his underwear to promote his state's textile industry, was in John Kennedy's original Cabinet, made his most notable mark as Commerce Secretary by launching an export expansion program that helped boost U.S. exports from an annual $19.6 billion in 1960 to $25 billion now. But when he was first appointed, Hodges told friends that he would quit after four years. Last week he did-and Drug Executive Connor seemed to fit perfectly the presidential prescription...
...hour by asking his first guest, Veteran Pundit Alistair Cooke, "What tips can you give me?" "If you try to be somebody else," cautioned Cooke, "you're lost." So the fledgling commentator skipped politics next day, and interviewed Humorist Malcolm Muggeridge on the role of sex in American salesmanship...
...world's most powerful economies -and now is one of its most troubled? There are no great secrets about the failure of the British economy to meet its challenges: its root troubles lie in listless management, the wasteful use of labor, small-scale and inefficient production and indifferent salesmanship. At the heart of these manifestations is less of an inherent economic weakness than a national attitude of insularity, a stubborn refusal from top to bottom to believe that Britain's standard of living-and its standing in a prospering world -depends on how much it can sell...
...maintained a sweeping interest in world politics and a conviction that freedom would win out-but that its victory required idealism aided by salesmanship. Whatever his activities, Jackson's strongest loyalty remained to journalism, and from the travels that brought him close to the world's leaders he sent back confidential reports which delighted his editorial colleagues with their vividness and clarity. His most frequent function at Time Inc. was to shoulder the most difficult publishing problems and to soothe outside critics as a matchless corporate ambassador...
...Bother. The cure for the quivering pound is as plain as its cause: trade. Manufacturers claim that rising costs and shortages of skilled labor are hampering exports, but that is not the whole story. Ted Heath, President of the Board of Trade, called last week for "more aggressive salesmanship overseas, based on new manufacturing techniques and keenly competitive costs." The trouble is that when business is good at home, many small firms do not want to bother with exports. British officials, noting that Britain's share of the giant U.S. market has slipped this year, tried to persuade businessmen...