Word: salesmanship
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...JetStar corporate jetliner. Indonesia's President Sukarno already owns one. So does Millionaire Harold S. Vanderbilt of Palm Beach and New York. But executive jets are running into stiff sales resistance from the very group for which they were intended: corporate executives. The difficulty is not salesmanship (a demonstration ride can be arranged at the drop of a hat) or a lack of a choice. Eleven planemakers, including four in the U.S., have corporate jets either already on the market or about to be introduced. Despite all the market research about how enthusiastically jets would be received by executives...
...Speedy Alka-Seltzer is in the U.S., and last fall, to win the allegiance of future housewives, the company sponsored a national Twist contest. Between tradition, twisting, and a $3,000,000 advertising budget, Brooke Bond last year earned $14.5 million on sales of $318 million. Family Hallmark. Aggressive salesmanship has been a Brooke Bond hallmark ever since Lancashireborn Arthur Brooke founded the company in 1869. (He added Bond to the firm's name to make it sound more upper class.) Arthur Brooke was one of the first British tea merchants to market a uniform blend...
...these Johnny-come-lately journalists. Astrology itself still rests firmly on the reassuring premise that the earth is the center of the universe, and contemporary astrologers, like their ancient predecessors, take refuge in generalities so broad as to be totally unedifying. "Good lunar aspect today encourages romance, change, travel, salesmanship on highest level," read a recent and all encompassing bulletin from Sidney Omarr who does not apologize for such ambiguities. Says he: "Astrology deals not with facts, but with profundities...
While competing for the business board, candidate develops salesmanship. Candidates for the photographic board to improve their technical under the guidance of experienced photographers...
ADVERTISING is salesmanship-it is not fine art, literature or entertainment," insists David Mackenzie Ogilvy, 51, chairman of Manhattan's Ogilvy, Benson & Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the most sought-after wizard in today's advertising industry. It was Ogilvy who immortalized Hathaway shirts with Baron Wrangel's eyepatch and bearded Commander Whitehead for Schweppes. Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served...