Word: salesmanship
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...many foreign-trade experts are convinced that the biggest problem is a plain lack of salesmanship: the U.S. businessman has simply not tried hard enough to sell his products abroad...
Allyn had a master to teach him: John H. Patterson, N.C.R.'s founder, an erratic genius generally credited with being the father of modern salesmanship. Allyn, born in Madison, Wis., was just out of the University of Wisconsin ('13) when he went to Dayton to attend a wedding. He paid a visit to the N.C.R. plant and noticed a sign listing 100 reasons why it was a good place to work...
...economic news of 1959 was that, in a year when the U.S. reached new heights of prosperity, the fruits of high production and resourceful salesmanship were at long last shared and enjoyed by a multitude of other nations...
Already convinced that "the most important thing of all is salesmanship," Eaton rushed right home and set down The Builder's Creed: "I believe in a happy Eternal Life ... in a Christ that smiles and loves you and me, [in] an immense Endowment Care Fund ... to care for and perpetuate this Garden of Memory." The Creed, combined with a pay-now-die-later arrangement soothingly described as a Before Need Plan, boosted plot sales by 250% in the first year...
...English Department's use of Hum 6 is a combination of convenience (for it is thus unnecessary to give courses in criticism for potential concentrators) and salesmanship, since English is a more attractive major when one does not have to "waste" a year on General Education. In reality, however, this policy perverts the fundamental philosophy of General Education and works considerable hardships on non-concentrators...