Word: salesmanship
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...billion on Administration estimates) that about the same amount is being spent as last year. Installment credit, rising by $2.5 billion in 1957, has shown no serious falloff. While consumers are cutting back in durable goods, they are not cutting down on food, clothing, or services. With salesmanship, the consumer can even be enticed into buying summer appliances in the dead of winter. Said an executive of Manhattan's R. H. Macy & Co., which ran an air-conditioner sale in February's zero weather: "It was fantastic. We sold out, reordered, sold out again. It goes to show...
CORPORATIONS are not expected to have souls, but the men who run them often strive to give them personality and prestige that go beyond the point of standard salesmanship. Out of the effort to achieve that prestige has come a special category of architecture: the showpiece office building. Among the newest and most impressive of U.S. corporation castles is Manhattan's 38-story headquarters for the whisky-making House of Seagram, now being finished at 375 Park Avenue, the first bronze-sheathed skyscraper ever constructed...
Another of the American entrepreneurs successfully combines fundamentalist religion and salesmanship. Kash ("My pappy called me that so he'd always have some of it around") Day Amburgay became a minister of the Bible Church of God in 1942 "and started selling salvation." Salvation, it seems, did not bring high enough returns so he started on Bibles and "by 1947 he was netting $10,000 a year on Bibles--sold on the installment plans." Today, it is up over $75,000. Kash dabbles also in a mortgaging scheme which "saves him up to 90 per cent on current taxes...
...think your talents lie in photographic work, experienced members of that board will be able to give you helpful advice and the use of professional equipment. Money-minded men will find their medium in the business board, where salesmanship has been developed to an art and pressure tactics to a science...
...prove there's nothing wrong with them." He told incoming students: "If you have come here to be a personality kid and win friends and influence people, you might get what you are after, but it would have been quicker and cheaper to take a course in salesmanship. If you spend your spare time playing bridge, you will be a good bridge player; if you spend it in reading, discussing and thinking of things that matter, you will be an educated person...