Word: salesmanship
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...recent years, have filled newspapers, magazines and television screens with talking dogs and tattooed men, philosophical musings and the Piel Brothers. Though some of this procession represents the extremes of the huckster's art, the pattern reflects a basic shift in the philosophy of salesmanship that has influenced advertising from Madison Avenue to Madison, Calif, (pop. 400). The new pitch: sophisticated selling...
Last week "Tex" Colbert announced a top-management reshuffle to beef up Chrysler's faltering salesmanship. Into the newly created post of administrative vice president went crack Salesman Edgar Charles Row, 60, president of Chrysler Corp. of Canada since 1951, who had boosted Chrysler's share of the Canadian market from 16.2% to 27.8% in the past five years. Ohio-born Ed Row, an old company hand (since 1932), will have wide powers in his new post, be second in command to Colbert, who remains the chief executive officer. To prepare the company further for what he called...
...Vice President moved around the world, Moscow took note of his effective salesmanship, and denounced it as "propaganda." What Moscow did not say was that the Kremlin has been eager to have Nixon visit Russia, has already sounded out the possibilities. The probable answer...
...plan to speed native-grown food from farm to table. His latest project: organize the U.S. grocery group that will set up a fully stocked supermarket to go on display at Rome's fairgrounds this summer, thus give an older world a new look at U.S. products and salesmanship...
...muscle-building virtues of cross-country skiing. Last week, deep in the snow-smothered Laurentians at St. Sauveur, Quebec, about 80 boys from 18 Canadian prep schools turned out for the second annual Jack Rabbit Ski Championship. It was an energetic tribute to "Pop" Johannsen's successful salesmanship...