Word: salesmanship
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...Smith, Beaty's book was "the greatest ... of its kind ever to appear in print." But to S.M.U.'s President Umphrey Lee, an ordained Methodist clergyman, it was frankly disturbing. "I do not know how to put the matter any stronger," said he, at the Dallas Salesmanship Club, "than in the words of the supreme legislative body of my church: 'AntiSemitism is a deadly sin.'" Nevertheless, since Beaty kept insisting that he was not really antiSemitic, he remained at his post, partly because of the two-way laws of academic freedom. Last February he trained...
...General Mohammed Naguib, overestimated the unity of the officers' corps (which turned out to be honeycombed with fellow travelers), misjudged the troublemaking .capacity of the supposedly cowed Wafdist politicians and Moslem Brotherhood. To bring the shaken-up Revolutionary regime back into the confidence of the people, political salesmanship was called...
...Ever since that first phone call from Salesman Hoffman, Sinclair Weeks has been besieged by a steady stream of telephone calls, letters, telegrams and personal visits from auto salesmen eager to prove to him that salesmanship still flourishes. 'Here's one salesman who is rising from the dead . . .' was the way a California dealer began his telegram. At least two dozen salesmen, like Hoffman, used the telephone technique, and some have phoned several times to follow up their first sales efforts. Long-distance calls have come from such widely scattered points as Lubbock, Texas, Detroit, Minneapolis...
Such aggressive salesmanship, if applied everywhere, should have a stimulating effect on the economy.' "Which car would Weeks buy and when? Reported Bookman: "Like any canny sales prospect, Sinclair Weeks so far has just smiled and kept his own counsel...
Some of the biggest steps toward improving salesmanship have been taken by the manufacturers. A big West Coast maker of women's coats and suits keeps five sales teams on the road at all times. When a team visits a town, it rents a topnotch hotel suite, puts on a dinner and fashion show for the salesgirls of its retail outlet, tells them all about the products they are selling. After such a show, sales jump 20% to 40% almost immediately. But many businessmen have been slow to adopt such tactics...