Word: salesmanship
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...line, has taken a $13 million operating loss. Three Secretaries of Commerce (Henry Wallace, W. Averell Harriman and Charles Sawyer) who tried to sell the line failed. Secretary of Commerce Sinclair Weeks succeeded by narrowing a field of 208 prospective bidders down to seven and then employing some vigorous salesmanship...
...More aggressive selling. Benson has not forgotten what salesmanship did for the Idaho potato...
...Salesmanship is the social tool which makes the whole American way of life possible," he added in his talk on "Sales." He spoke before a crowd of about 50 in the Winthrop House Junior Common Room...
Martin did it with shrewd salesmanship, e.g., he played on the fact that Chrysler's executives resented being kidded by General Motors officials over the GM-made Delco-Remy ignitions used 'in Chrysler cars. Martin landed Chrysler's business, which now makes up 40% of Auto-Lite's total. He demanded the best engineering, now sells supplies to eleven out of the 19 makes of U.S. cars...
...Hungarian immigrant named Adolph Zukor decided that the way to lure customers into his second-floor emporium in Manhattan was to give them a thrill. Zukor installed a glass stairway under which a waterfall tumbled down over electric lights. It was the movies' first lesson in spectacular salesmanship, and it was Zukor's key to success...