Word: salesmanship
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...California town across the bay entrance from San Francisco, he had served three wartime years in the Navy as a radarman ("a long, dull tour of duty, mostly with convoys"), had then gone to college on the G.I. Bill. But he could not get interested in engineering, geology or salesmanship. Finally he got himself accepted for pilot training in the Air Force.The other cadets, mostly younger than he, called him "Dad." But when he started flying F-86 Sabre jets, "Dad" Low knew that he had found himself...
Administrators are confronted with another dilemma: the techniques of advertising, selling. University Hall and most of the men connected with the admissions program have settled upon "low-pressure" salesmanship as the most effective and least obnoxious method of dispelling popular myths about the College, and for counterbalancing poor athletic publicity. Some of the more effective publicity channels have been the March of Time film, which is now being shown commercially, and the University News Office, directed by William M. Pinkerton, which now distributes over 3.900 pieces of mail annually on the activities of students to Harvard Clubs, newspapers, and scholars...
...horse & buggy stage. Ad agencies were little more than space brokers. They bought space in newspapers and magazines at cut-rate, and resold it to advertisers at whatever markup they could get. They prepared little copy or art work. Lasker, who displayed a hypnotic, golden-tongued salesmanship from the start, soon changed all that. He laid out ad campaigns with newsy headlines and drawings, insisted on a 15% commission on the price of the ads. Thus he helped establish the fee system now standard for the industry. At 24, he was earning $1,000 a week, already owned...
...with the promise to come back for the dollar later. Some, perhaps, with iron wills and few correspondents are able to think of the postal solicitors as annual nuisances, whom they can dismiss with a series of flat, firm "no's." Many more, defeated by timidity and high-pressure salesmanship, surrender their dollars...
Denying the charges. Major Emil A. Kremer USAF, associate professor of Air Science and Tactics said. "The question of paying the dollar has no effect on a cadet's standing in the unit at any time. The charges in the letter are probably the result of over-zealous salesmanship by a cadet on the dance committee...