Word: salesmanship
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...emphasized that retailers must improve their merchandising and salesmanship techniques in order to cope with what is now a buyers market...
This air show, watched by U.S. Air Force procurement officers, was a dash of superfluous salesmanship by De Havilland Aircraft of Canada, Ltd. to mark the first deliveries on a big order of Beavers for the U.S. Air Force. U.S. experts were sold on the Beaver early this year when they tested the plane. They ordered 109 to start, now have plans to buy up to 750 of the rugged, $29,000 planes for battlefield air-evacuation and courier duty...
Dark Morning. For its rosy glow, Sunset can thank the super-salesmanship of a rangy Kansan named Laurence William ("Larry") Lane, 61. In the '20s, Lane was ad manager for Meredith Publications (Better Homes & Gardens) when he came across Sunset, then a money-losing literary magazine with about 60,000 readers. Lane bought Sunset for $60,000, and turned it into a regional how-to-do-it magazine on gardening, building, decorating, food, travel, etc. Sunset ignored Hollywood, fashions and the movies. Says Lane: "We couldn't compete with the national magazines on things like movies, and they...
Dean Bender does not want to see this high pressure selling get out of hand either. "We can certainly benefit from good salesmanship and the added evidence from interviews," he says, but the problem "must be approached with perspective and humility." Bender insists that any College of "real integrity" will inevitably be out of tune with some powerful currents in American life. As a result, Harvard would surely be wrong to try to become a "popular" college that was "all things to all men." Harvard's biggest selling point is its tremendously strong educational reputation; as Bender notes, "We cannot...
...Harvard salesmanship may be something new but the basic admissions policies are unchanged. The committee on Admissions still emphatically insists that every candidate meet College Board certificate grades, and the Faculty here still flunks football players. Many a former Yardling star has yet to set foot on Stadium turf...