Word: salesmanship
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Dean Bender does not want to see this high pressure selling get out of hand either. "We can certainly benefit from good salesmanship and the added evidence from interviews," he says, but the problem "must be approached with perspective and humility." Bender insists that any College of "real integrity" will inevitably be out of tune with some powerful currents in American life. As a result, "Harvard cannot hope to appeal to all the leaders of schools and expect to maintain this basic integrity...
Yale follows a similar program, but Bob Kupath takes his swimming team to a Massachusetts prep school for an exhibition meet, and Bob Hall takes Yale movies along when he drops in at Connecticut schoolboy team banquets. Recently Harvard has not felt itself above this sort of salesmanship. The number of coaches' tours is up and it is now quite common to join Yale and the others at the school boy banquets; and the New York Harvard Club this year brought 20 athletes to Cambridge to tour around the College...
...Raines, the question had a special significance: the Methodist Church needs 1,200 new ministers a year, but it is currently getting only about 650. To help him do something about it, a hard-driving Indianapolis insuranceman named Edward F. Gallahue borrowed an idea or two from business salesmanship...
...scenery; to haul a big opera in & out of the warehouse for one performance can cost the Met around $3,000. Furthermore, the Met as now laid out contains 500 "blind" seats, i.e., those from which the customer can see less than two-thirds of the stage. It takes salesmanship-and devout love of operatic music -to keep such seats filled...
...organizing, they sold 600 houses in the next four years. Describing the team, Abe likes to say: "Bill wouldn't be a success without Alfred and Alfred wouldn't be one without Bill. Together they're terrific." But it was Bill who furnished the drive and salesmanship. In 1934, the Levitts built "Strathmore-at-Manhasset," Long Island, their first development: 200 houses, priced from $9,100 to $18,500. In the next seven years, they built about 2,000 more houses...