Word: salesmanship
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...good friends the French certainly reached a high point in silliness when they outlawed the sale of Coca-Cola in their land. (Poor innocents, they don't seem to realize they're up against American salesmanship...
Soviet economy big transfusions of live-wire salesmanship. In a major speech at Erevan in his native Armenia he said: "It is time to think seriously of the organizing of trade advertising, and of intensifying...
...Louis before the Civil War, when Adolphus and Ulrich Busch, young sons of a vast family (21 children) of German immigrants, married two daughters of Erberhard Anheuser, a small and not very successful brewer. Son-in-law Adolphus, who combined a Teutonic genius for organization with the salesmanship of a pitchman, soon built up annual production to 25,000 barrels. In 1876, he got a new and better beer formula from a local restaurateur and called the new brew Budweiser...
...oldest export businesses. Among their exports was the vacuum coffeemaker made by Cory Corp., then a small company run by Founder Harvey Cory. Young Alsdorf did so well selling the coffeemaker in coffee-drenched Brazil that he began to think of what he could do with proper salesmanship in the U.S. In 1942, when Founder Cory retired, Alsdorf and a group of friends scraped up enough money to buy control of the company. He added electric fans, stoves and air humidifiers to the Cory line, and in five years boosted sales from $2.5 million to a 1947 peak...
Vanity Fair. Businessmen saw the signs and began to act accordingly. They hit the door-to-door trail of salesmanship with some of their oldtime evangelical fervor. Cried the Southern Wholesale Confectioners Association: "Early to bed, early to rise, work like heck and advertise." Businessmen did indeed advertise-the more than $400 million spent in newspapers in 1949 was the greatest ever. They also cut prices, squared off against their competitors, and ran their own private giveaway programs. Many appliance sellers threw in $40 worth of frozen meat with every freezer; in Milwaukee, a furniture store offered a free airplane...