Word: salesmanship
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Razzle-Dazzle Start. New York's brand-new WFDR is expected to be a model of union entertainment and salesmanship. Last week's 2½hour inaugural broadcast from the stage of Carnegie Hall saw WFDR off to a razzle-dazzle start. Congratulatory messages came from India's Pandit Nehru and Chile's President Gonzalez Videla, Italy's Premier de Gasperi and France's Leon Blum. There were Verdi arias and Rooseveltian folksongs (Ballad for FDR, The Face on the Dime), and jokes by Milton Berle (see PEOPLE). Big business was represented...
...There, Man. One big trouble: Britain was falling down badly when it came to salesmanship. It was easy to arrange a trade fair-however dazzling-and wait for buyers to show up. The British might have done better if, in addition to holding their fair, they had sent an army of hard-hitting salesmen to invade the U.S. Many fine old British industries, such as pottery and cutlery, which do a steady but limited trade with the U.S., often have no sales program; they merely wait for orders. Other enterprises send salesmen abroad who do not know their way around...
...kind." His sister Mary is no better, nor are his parents. They, too, are adolescent, "not free men and women but base mechanicals . . . the products and patrons of mass management ... of a standardized press and radio, of slick magazines and book clubs, of an overly vocationalized education, of pressure salesmanship...
Requirements for salesmanship are (1) a thorough knowledge of one's product, (2) a liberal arts education and (3) a good wife, Brown declared...
...Alley tunesmith (Melvyn Douglas) who gets caught in some badly directed crossfire between two Manhattan songbirds (Maureen O'Hara and Gloria Grahame). When Maureen suddenly loses her voice, she and Douglas discover Gloria, a seductive salesgirl with a gold-plated larynx. Under their high-pressure salesmanship, Gloria's voice soon belongs to a radio network, a gilded Manhattan nightclub and the admiring U.S. public. But Gloria is not easy to manage. She is finally the victim of a shooting scrape that lands Maureen in the clink and then in a fadeout clinch with Douglas. It is never made...