Word: salesmanship
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Word of mouth created such a demand for Attorney Gubin's report that he had it printed and sold in booklet form. In it he had written: "Traditional American methods of aggressive salesmanship and advertising in established media reaching European markets may spell the difference between success and failure in your ECA operations...
...Liberal Salesmanship. With an eye to the general election due in the next year, the Liberals decided to appoint a party organizer, as well as public relations and press liaison officers. Need for a better job of selling the Liberal Party to the people was clearly indicated by the past year's record: except for the New Brunswick Liberal victory (won largely in an anti-Ottawa campaign), they have lost every major election test...
...Salesmanship. In Mexico City, J. Warner Steele was asked by Spocraft Inc. to take on the job of pushing their line of skis, snowshoes and sleds in Guatemala...
...comfortingly, any more villainous than his European counterpart (whose predatory impulses are merely concealed under "greater elegance of form"). But he has, Laski believes, unknowingly "adapted . . . the main doctrines of Machiavelli's Prince." He regards the world primarily as "a market which the combined power of high-pressure salesmanship and cheap mass production will open to him . . . Massively energetic in action," skeptical of theories, he considers most politics as "a wanton interference with the natural laws by which businessmen govern society...
...American Tobacco Co., which he headed for 20 years, the late George Washington (Lucky Strike) Hill left some famous slogans and a poser: How would the company do without his lurid, armor-piercing salesmanship? Part of the solution was left to George Washington Hill Jr., whose loud advertis ing talents were learned from his father...