Word: salesmanship
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Last week, with two pamphlets and $1,000 of this year's promotion budget still to spend, 150,000 copies had been sent out and requests for more were pouring in. Far from looking askance at such salesmanship, ministers and chaplains were generally enthusiastic, felt that God's call usually needed some such secular amplifiers...
What makes a best-seller sell-its own worth or somebody else's salesmanship...
...threat to skulduggery and breakfast-food salesmanship is CBS's formidably titled American School of the Air (5-5:30 p.m., E.S.T.), which has been piling up prestige with educators for 15 years, and somehow satisfying the kids too. For five years it has been the official classroom program of the National Education Association, has been piped into many U.S. schools. CBS has decided that it is too much trouble to try to juggle hours and programs to satisfy school pro grams from coast to coast. Now, going on the air in most of the U.S. after school...
...what women who twist the dials like to listen to. His initial reasoning about radio selling was cautious, but sound: if cooking talks could sell Crisco, maybe washing talks could sell soap. They did. Before long he had supplemented Ruth Turner's Washing Talks with the more varied salesmanship of Sisters of the Skillet, Stoopnagle & Budd, and the B. A. Rolfe orchestra. In 1932 (although he disclaims the honor and dislikes the baby's nickname) he officiated at the birth of P & G's outstanding contribution to radio: the soap opera...
...survey showed that super-salesmanship, when people's resistance is lowest, sometimes inveigles the bereaved into spending three or four times the deceased's monthly income for a decent burial. Some undertakers, said the survey, fix fees on the basis of the amount of insurance the deceased carried. During a plush year the average cost of burying a body is $410. Said the Federal Council: "Competition in the funeral business is not in terms of price and quality, but competition for the possession of bodies...