Word: salesmanship
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Unlike most labor organizations, A.F.A. did not regard willingness to join as a recommendation for membership; repentance before baptism was its motto. It planned to make carnivals respectable or break them. This was clever salesmanship on the part of A.F.A. Bulletins sent to State and county fair officials, mayors, sheriffs, Rotary, Kiwanis, etc., made it quite clear that if a carnival could not display A.F.A. and A.F. of L. insignia it was because "it permits gambling, indecency, immorality . . . or is unfair to organized labor." Consequently, instead of resisting unionization, carnivaleers were anxious to get the good-conduct badge that A.F.A...
What part of Mayor LaGuardia's bustling salesmanship Mayor Ellenstein considered a stratagem he did not say, but anyone could guess. Less than two miles from North Beach stand the spindling 700-foot Trylon and the great round Perisphere of the New York World's Fair 1939. A thick slice of premium revenue will undoubtedly go to the transportation system that can pick up the sightseer at his home airport and deposit him in the shadow of the World's Fair's Big Apple...
...thus hammering home the theme that "high-pressure salesmanship" of the manufacturers has contributed to the present automobile glut, Gardner Withrow several times used phrases direct from a press conference of Franklin Roosevelt's along those lines four months ago (TIME, Jan. 17). According to Mr. Withrow this forcing of the market amounts to more than 1,000,000 used cars a year and largely accounts for the annual mortality of from 17% to 25% of dealer establishments. His words brought cheers from the dealers, though a few of them voiced fear of "bureaucratic Government control...
...pretty-prettiness needs more than anything else to have its face & hands rubbed in good Mississippi mud. But neither time, Technicolor nor cinema trickery can dim the essential vigor of Tom Sawyer. Tom's system for getting the fence whitewashed is still a U. S. classic of super-salesmanship. His mind is still happily mercurial, weighted one minute with the agonizing secret that Injun oe, and not good old Muff Potter, killed young Doc Robinson in the graveyard; exalted the next by the unholy delight of feeding Pain-killer to Peter, the cat. The painful croppers of his acrobatic...
Fourteen years ago, about the time Benny Goodman was doing imitations of Ted Lewis in a Chicago vaudeville house, Paul Whiteman & band gave a jazz concert in Manhattan's Aeolian Hall. What it lacked in sincerity as a strictly jazz presentation, it made up in salesmanship, for swing music was launched on a profitable era. Last week, swing having been to the dog house and back as far as national appreciation is concerned, Benny Goodman, a far more serious artist than Mr. Whiteman and one of the principal reasons that swing came back, gave a concert in Carnegie Hall...