Word: salesmanship
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...life she has kept her interest in the Metropolitan, three years ago became the first woman on its board. When Johnson stepped into the managership she rallied behind him with a little knot of socialite backers, founded the Metropolitan Opera Guild, and was made its chairman. Key to her salesmanship was the ticket coupon book, available in any amount to Guild members only, the coupons redeemable at the Metropolitan box-office or at Guild headquarters against their value in tickets. Not restricted to a particular day of the week nor to a particular section of the Opera House, the coupons...
...undignified as it was successful. With 2,500 agents in the field, heavy advertising appropriations (bankers had previously received $150 each for advertising Government issues) Cooke sold notes to small investors, filled the papers with patriotic appeals, plastered the country with flamboyant posters, inaugurating modern methods of high-pressure salesmanship. He kept the agencies open at night, serving coffee and doughnuts free to the customers...
...opportunity will be given to Sophomores to meet and talk over with the Business Board of the CRIMSON plans for the forthcoming competition of that board. The candidate, who need not have had any previous training, will be assigned certain duties from which he will learn methods of salesmanship and make valuable business contacts. This sort of work is excellent training, and forms a foundation upon which one may build his future business career. He will find the merchants in the Square and Boston receptive to his ideas and willing to help him in advertising...
...McDonald slugged its overhead. By the time the first light of Recovery was visible, however, Zenith had accumulated a deficit of $750,000. Then President McDonald began to expand as fast as he had retrenched. In 1934 he put over the first of his two most spectacular pieces of salesmanship. One day every tire and oil company in the U. S. got a telegram from Mr. McDonald: "WATCH ABSENCE OF PEOPLE ON STREET BETWEEN ELEVEN AND ELEVEN THIRTY DURING PRESIDENTIAL TALK." They watched, read a follow-up letter suggesting that they cash in on radio magic. Since then Zenith...
Small, wiry, compensating for his lack of stature with tremendous energy and wholehearted devotion to salesmanship, Mr. Grant can exhort a sales meeting with an eloquence that makes salesmen laugh, cry and sell. He once told a pipe-smoking salesman that the pipe was costing General Motors $5,000 a year in lost sales energy. Last year Mr. Grant received...