Word: salesmen
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Dates: during 1950-1959
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Seeking reasons for the auto slump, the Wall Street Journal pointed a finger at lazy salesmen in a memo to dealers: "There are hordes of people driving the streets today who are ready and able to buy a new car, if you'd only ask them." Last week the Journal got a rise out of William O. Neale, vice president for sales of Los Angeles' Harger-Haldeman, Plymouth-Chrysler-Imperial agency. Wrote Neale: "The fact is, our fellows don't spend time talking about the recession. They're too busy doing something about it-with phone...
...Hollywood's imperial-sized Palladium ballroom. 1,850 members of the Los Angeles Motor Car Dealers Association gathered for a $5-a-plate breakfast and a lecture from one of the industry's top salesmen. After the ham and scrambled eggs, Chevrolet National Advertising Director William G. Power, as fervent a car salesman as ever lived, gave the dealers representing every U.S. make his considered opinion of the current state of the U.S. auto business. Said Bill Power: "Gentlemen, for 30 long years I've spent my life trying to kick hell out of Ford and Plymouth...
...year, the industry is down a crushing 33%-and there are few signs of the traditional spring upsurge. Across the nation, automen frantically poured on the oldfashioned, hand-pumping hard sell, hurled themselves into door-to-door sales drives and marathon "cold turkey'' telephone campaigns. Chicago salesmen sported handkerchiefs hopefully-but falsely -embroidered "Business Is Good." In St. Louis, Milwaukee, Dallas, Atlanta. "You Auto Buy Now" campaigns assaulted the public pocketbook. With an assist from Chevy Salesman Power, New York dealers kicked off their campaign with Ringling Bros. circus acts at a monster Madison Square Garden rally...
...people want," says a G.M. economist, noting that his company surveys 2,000,000 potential buyers each year. They are dissected for their likes and dislikes, like frogs in a laboratory. Thousands of lengthy questionnaires are sent out; microphones are hidden in new cars in showrooms to catch comments; salesmen carry wire recorders tucked in their pockets. In fact, automakers have studied the public so carefully that they have inspired sociologists and motivational researchers to draw weighty-and often silly-conclusions about the U.S. public by merely studying their cars...
...seen great changes come over her people. "Once the gypsies were horse traders," she explained to reporters from her deathbed last week. "Progress has compelled them to deal in used autos. But one can't complain." From stateless, fortunetelling wanderers, the Cuirara tribe became prosperous, passport-carrying salesmen, who drive in style up and down Europe in search of fresh markets for their cars. Only two months ago, Queen Mimi and an entourage of 50 set out in six Buicks, a Cadillac and seven towed caravans, on a trip to Rome. Queen Mimi never made it. At Lendinara...