Word: salesmen
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Dates: during 1950-1959
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...half in advance) Hypnotist Mikesell, 39, a onetime auto salesman himself, guaranteed to "instill confidence, enthusiasm and self-control" into Tufford's salesmen-all by hypnosis, usually applied at two sessions five days apart. First Mikesell puts his subjects in a trance, then talks to them about "positive thinking," building up confidence in their selling ability. Afterwards, says he, they feel like new men. The first charge lasts anywhere from one to two weeks; in a month the client is ready for a recharge. Says Mikesell: "This is no zombie deal. I simply apply hypnosis-and I apply...
Hypnotized salesmen insist the scheme works. Starting out with two slumping salesmen at the agency where he worked, Mikesell experimented on them "whenever we had time between deals." Suddenly both men went on hot selling streaks, and the agency promptly sent 13 of its 22 salesmen in for the same treatment. Result, according to the agency: eight of the 13 are doing 100% better, two are much better, one a little better, only two showed no improvement. Says one man, who grumpily treated every customer as a "tire kicker," someone who is just killing time: "Now I treat every customer...
...Germany, the Korean war was a commercial opportunity. Without the necessity for fast rearmament, West Germany's reviving heavy industries were in a position to move into many foreign markets hitherto the preserves of Britain, France and even the preoccupied Americans. Erhard urged German firms to send their salesmen hotfooting after their old South American markets. Orders poured back into Germany, but in the wild scramble for raw materials, domestic prices rose alarmingly...
...German export drive has devastated competitors. Says French Engineer Gaston Duverger: "All over the world German salesmen are walking circles around us." In Iran practically all buses running are now Mercedes-Benzes. Two of Baghdad's proud new bridges are German-built, as is the new one across the Nile at Cairo. The products of Bayer's giant Leverkusen works now fill the drugstores of Southeast Asia. Three years after the French gave up Indo-China, half the cars in Laos are German-made; in an auto race in the Belgian Congo, Volkswagen took the first eight places...
...match the Sputnik sense of Manhattan's Macy's. where space sales were up 1.000% within a week. Rushed to the store by cargo planes and taxicabs, some 10,000 satellite balloons, ray guns and missile trackers were crammed into a new display area manned by perspiring salesmen in space suits and helmets. Pervading all was a real-live recording of the Red Sputnik's throaty beeps...