Word: salesmen
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Dates: during 1950-1959
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...both inside and outside a company can make it grow. Although P. & G.'s practice of letting Ivory Soap dispute the claims of detergent Tide makes little sense to many other businessmen, P. & G.'s McElroy thinks that it is the only way to keep his soap salesmen on their toes. He is never happier than when all of his products are busy fighting each other for sales...
...must know about it and have a comeback. Broad company policy is set by Chairman Richard R. Deupree, McElroy and the other directors. But the big operating decisions are made by McElroy himself, and they are usually made with quick efficiency. McElroy belongs to the new breed of scientific salesmen who base their selling not on emotional appeal but on facts & figures. Are sales slipping in Milwaukee? Research will find the reason why. Is there a new product to be sold? Charts and tables are at hand to tell exactly what the new product should be and how to sell...
Blue Chips? Humbug! Along with his predictions-and his digs at bankers and bond salesmen as incompetents-John Fox tries to give his readers a general education on how to play the market. While much of his teaching is sound, he often makes investing appear so easy that those who swallow all his advice could easily lose their shirts. He has only scorn for those who advise buying "safe, sound," dividend-paying blue chips, urges them instead to hunt for the overlooked, undervalued long shot. "Every investment," he sums up, "should be made for the primary purpose of causing capital...
Though Wertheimer works only three days a week, spends a good deal of time at the tracks racing prize horses from his famed stable, he never lets his business slip for lack of publicity and promotion. He sometimes flies 100 or more salesmen to his Paris headquarters for champagne dinners and pep talks, keeps a sharp ear cocked for feminine comments on the quality of his products. Says he: "A woman knows more about perfume than the best technician...
...Robot Salesmen. At the National Automatic Merchandising Association convention in Chicago, manufacturers showed the latest vending machines, which will dispense anything from an ice cream cone to a shot of shaving cream. In addition to machines that serve hot or cold sandwiches and chocolate sundaes, make change and give massages, there was an automatic vendor, suitable for race tracks and ballparks, that is installed under a seat and delivers a seat cushion in return...