Word: salesmen
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Dates: during 1950-1959
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...Norman. The enraged company manager signed a complaint charging Mrs. Norman with malicious mischief. She posted $400 bail, airily said Metro could "go ahead, sue, I'm broke," and went back to work. First contributors to a Norman legal-defense fund: a group of anonymous "auto salesmen" who sent $15, hoped it would help Mrs. Norman "in your problems with a certain automobile salesman...
...white umbrellas boldly emblazoned SEVEN-UP. The umbrellas each sheltered a friendly Lebanese vendor with an iced soft-drink box packed with Seven-Up. They were spaced with such orderly precision because the marines' beachmaster decided in his second week ashore that the hordes of Lebanese pop salesmen needed as much organization as the unloading of supplies into that precise point of the crisis-torn Middle East...
Among the best of Da Costa's touches is the train scene: in a railroad car are nine traveling salesmen, some playing cards, others reading newspapers-the Wall Street Journal, selected by Da Costa as perfect for 1912 typography and makeup. During the long weeks of rehearsals, the salesmen, backed by a full orchestra, chanted an intricate number called Rock Island, passing phrases from one to the other in complex antiphony. As they spoke, the rhythms changed, grew faster and faster in time to the clackety-clack of the train...
President to Janitor. Sparking the move toward smaller but more numerous prizes is a handful of incentive firms that have made big business out of shooting adrenalin into salesmen. The biggest is Dayton's E. F. MacDonald Co., which last year had a hand in triggering the sale of $1 billion worth of merchandise. MacDonald urges firms to award varied prizes, usually merchandise on a point scale, thus give every salesman some incentive to better his work. Incentive firms are also responsible for the newest gimmick in incentive selling: getting the entire company, from the president to the janitor...
...Noisy Incentive. Many firms have gone a step farther, enlisted salesmen's families in ulcer-building campaigns to spur the breadwinner on. MacDonald regularly sends cards to the home showing the salesman's standing in a current company contest, gives wives tags to hang on furniture around the house to remind their husbands of the furnishings they can earn. Some firms have even sent buzzers and shrill whistles to a salesman's children; when dad asks what the noise is all about, the kids are instructed to tell him it's only a reminder to straighten...