Word: salesmen
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Dates: during 1960-1969
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...message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that 60% of the viewers in the South did not recall the actress's race. Still, some Southern-based sponsors-among them several tobacco companies-argue that "we're salesmen, not sociologists." They have yet to integrate their commercials, while others make a separate set of white-only ads for distribution in the South. For the most part, integrated ads pitch mass-consumer items like beer and gasoline but not such "white-oriented products" as hair tints and certain cosmetics...
...Lorenz Jr., now 30, gave up private law practice in Los Angeles two years ago to establish California Rural Legal Assistance, Inc., which provides free legal help to the state's farm workers, many of them Mexican Americans. C.R.L.A. works through the law and tackles anything from predatory salesmen who extract $500 in time-payments from uncomprehending victims for $100 cameras, to California Governor Ronald Reagan, who tried vainly last year to curtail the program's influence. C.R.L.A. has won 85% of the 4,000 cases it has taken to court. The benefits, as Lorenz sees them...
...urgent or confusing. It was brought to a boil by the still continuing Texas Gulf Sulphur case, involving stock purchases by company officers who had confidential information of a Canadian mineral strike, and by last month's charge by the Securities and Exchange Commission that 14 executives and salesmen of Merrill Lynch had illegally fed "inside" information to mutual funds and other institutional investors. The two cases have inspired a run of stockholder suits and general jitters among corporate insiders. One measure of the concern is the rising cost of directors' liability insurance. Since July, rates have increased...
...present Coop management is well aware of many of its problems and in most cases has already taken unpublicized steps to investigate, correct, or refute these complaints. The opposition charges that the Coop discriminates in its hiring practices, since there are few black salesmen and no blacks in managerial positions. Jay Wilson, personnel manager, however, states, "The Coop has actively recruited through the Action for Boston Community Development, the largest agency in greater Boston working in the poverty field. The Coop's advertising has been concentrated in Cambridge and the surrounding communities because this is our prime recruiting and market...
...Primer, is actually a collection of 21 "lessons" written intermittently since 1961. They cover such topics as "One Hundred Ways to Say 'No' to a Bond Salesman," and "How (Not) to Explain the Bond Market to Your Wife," and Homer starts off by dividing all bond salesmen into twelve species. They include Legatus Caelestis, or Messenger from Mount Olympus, who "brings you eternal verities from on high (his firm's research department) "; Garrulus Defatigare, or Sophisticate, who bears "a bored air of nonchalance and yards of bond gossip"; and Hospes Hospitalis, or Jovial Host, who "will...