Word: salesmen
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Last winter, armed with testimonials from druggists, the two men contracted with McKesson & Robbins Drug Co. to market the pill counter nationally. Now 1,900 salesmen are distributing leases at $17.50 a month. RX COUNT has already signed 1,724 leases and its revenues are running at an annual rate of almost $362,000-just for openers. Negotiations to produce and lease the counter are going on in Canada, Europe, South Africa and Australia. Rose-berg, now 56, is talking about a model that will also package the pills, type the labels and present a bill to the customer...
Despite its name, Pennsylvania Life Insurance is based in Los Angeles. It concentrates on selling disability income insurance, which its 1,850 salesmen peddle with missionary fervor to self-employed merchants, farmers and smalltown businessmen. The salesmen are not required to be creative, but merely to read a 25-minute presentation prepared by the company. Management's philosophy is that anybody who can read can sell. Success is founded on making plenty of presentations; salesmen make as many as a dozen brief calls for each prospect who is willing to listen to a presentation. But Penn Life has calculated...
...Chevrolet plant in Flint, Mich., has reduced General Motors' production by 4,375 cars a week, for nine weeks so far. Ford's new Maverick is selling at the rate of 400,000 a year but is drawing sales from the company's other lines. Ford salesmen believe, however, that this will be the year not of the compact but of the intermediate-size car-the first year that sales of intermediates will equal or surpass those of standard-size automobiles...
...classroom, used for training sessions and daily peptalks, was garishly adorned with morale-boosting sales paraphernalia. A huge football player charged at us novice salesmen from a sales poster. A sign reading "Carnaby Street," Union Jacks, and a map of London conspired to spur salesmen to that 110 per cent effort-and a trip to London for the nation's leading salesmen. Lucky supersalesmen who had earned trips in previous years smiled fixedly from the walls...
Collier's relies on a bastardized version of psychology to sell its goods. To most of the prospective salesmen who were in training with me, the sales pitch we were supposed to give seemed rude and obnoxious. We were naive enough to be amazed that it could sell anything. But a student who worked for Collier's in 1968 is convinced he has an explanation...