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Apple's bargain-basement Macintosh offer was by no means .an isolated instance in the sales campaign that computer manufacturers have been waging at educational institutions. Salesmen offering incentives and deep discounts are swarming around wealthy school districts. "We are bombarded daily with catalogues of software, letters and phone calls," says Torance Vandygriff, principal of the Preston Hollow Elementary School in North Dallas, which last year raised $24,000 to buy classroom computers. Atari, in a joint venture with Post Cereals, will even swap equipment for proof-of-purchase coupons clipped from breakfast-cereal boxes. The exchange rate...

Author: /time Magazine | Title: Computers: Slugging It Out in the Schoolyard | 3/12/1984 | See Source »

...first visible results of this work are programs that allow users to put questions to a computer in everyday language rather than in convoluted codes or obscure commands. Instead of typing commas, colons, numbers and letters, an operator can enter requests as straightforward as "Give me the top five salesmen in Pennsylvania." Two innovative firms, Microrim, from Bellevue, Wash., and Artificial Intelligence, from Waltham, Mass., demonstrated programs that allow people to search for information in large mainframe computer data banks by posing questions in ordinary English. A new firm called Menlo, based in the Silicon Valley, unveiled In-Search, which...

Author: /time Magazine | Title: Computers: The Stepchild Comes of Age | 3/5/1984 | See Source »

...clamor at Zetra follows figure skating like a pack of sequin salesmen, for of all Olympic sports, none is as intensively handicapped-some might say predetermined. The four-year cycle between the Winter Games is spent shaking down a new generation of skaters in annual world championships. By the time the Olympic flame is lit again, a pecking order has been created that places ruthless demands on contenders and newcomers alike. For the favorites, there is the safety of incumbency. Like heavyweight champions, they cannot lose their titles on a draw: they must be beaten. But with that status come...

Author: /time Magazine | Title: Sport: A Little Touch of Heaven | 2/27/1984 | See Source »

...that salesmen started soliciting ads for Esquire, President Franklin Roosevelt closed all the nation's banks. The magazine, which emphasized men's fashion, was to be distributed primarily through clothing stores, but the first issue's newsstand copies sold so quickly that the staff frenziedly retrieved what they could from the haberdashers. Three years later, Esquire had a profitable circulation of 440,000 and was publishing works that are still remembered, including Ernest Hemingway's The Snows of Kilimanjaro, and F. Scott Fitzgerald's The Crack-Up. Other magazines that competed for big-name writers...

Author: /time Magazine | Title: Press: Esquire at Mid-Century | 11/21/1983 | See Source »

...subjectivity are my subjects," he explains, though that is as far as he goes toward defining the boundary between himself and Nathan Zuckerman. Their Newarks are the same; both lived in the Weequahic section, which Roth describes as once having been a Jewish village of hard-working plumbers, salesmen and shopkeepers...

Author: /time Magazine | Title: Books: Goodbye, Nathan Zuckerman | 11/7/1983 | See Source »

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