Word: salesmen
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...best-known attribute, but Uncle Sam is becoming one of the greatest salesmen since P.T Barnum. Switch on a radio or TV set, flip through a newspaper or magazine, and there he is, in one guise or another. Here is the U.S. Postal Service, sniping at Federal Express, Emery, Purolator and other private-sector small-package carriers, boasting that it can do just as competent a job and make mailers "look good for less." Here is the U.S. Army invading the air waves with its stirring jingle, "Be all that you can be," aiming it especially at June high school...
There are as yet no formal ethical guidelines on TV surgery, but a number of doctors reacted with personal criticism of Diethrich. "This was strictly a publicity stunt," said Tucson Cardiologist Burt Strug. "It degrades the medical profession to the level of used-car salesmen." Observed Harvard Heart Surgeon John Collins: "Until now the performance of an operation had been viewed as a private matter between surgeon and patient. We're sufficiently depersonalized in our society already without showing someone's operation on television...
...initial test marketing, the company sent salesmen to supermarkets in Kansas City with sample bags of cookies bearing P & G's Duncan Hines label. The inaugural flavors are five varieties of chocolate chip-either plain or combined with butterscotch, almonds, mint or peanut butter-fudge. P & G has previously sold Duncan Hines cookie mix, but this is the company's first challenge to Nabisco and Keebler, the leaders in the $2.5 billion-per-year ready-to-munch-cookie industry. In its sales pitches, P & G asserts that it has developed technology to mass produce a cookie that...
Looking ahead, the computer industry sees pure gold. There are 83 million U.S. homes with TV sets, 54 million white-collar workers, 26 million professionals, 4 million small businesses. Computer salesmen are hungrily eyeing every one of them. Estimates for the number of personal computers in use by the end of the century run as high as 80 million. Then there are all the auxiliary industries: desks to hold computers, luggage to carry them, cleans...
...Salesmen and seers, they are in the vanguard of the revolution