Word: salesmen
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This is understandable. Soaps were originally intended to be nothing more than subliminal salesmen. Back in 1933, when their first successful soap, Oxydol's Own Ma Perkins, was aired in Chicago, Procter & Gamble's commercials were skillfully buried in the plot. Writers prided themselves on a seamless blend of message and drama. Irna Phillips, the seminal soap writer who dominated the genre for 40 years, even thought she should forgo her credit to enhance the shows' realism. It was Phillips who anchored the soap to the family and peopled it with professionals. The youngest of an Iowa grocer...
...million to make a profit. Kubrick has his own ideas about how to proceed: a tasteful ad campaign, a limited-release pattern permitting good word of mouth to build, saturation bookings timed to coincide with the Academy Award nominations that the director and studio believe are inevitable. Warner salesmen wish they had something simpler on then-hands-a great sloshy romance like Dr. Zhivago, for instance, or at least a rollicking rip-off of olden times, like Tom Jones. Now Kubrick will help sell his picture. Among other things, he employs a bookkeeper to chart how films have played...
When he is not watching the 23-inch Zenith console in his bachelor apartment near the Tribune Tower, Deeb prowls the corridors of local broadcast stations seeking out disgruntled producers, reporters and even advertising salesmen. "Reviewing programs is the least important part of the job," he says. "I love to expose fraudulent, shoddy practices...
...AMREP unload the real estate? A key tactic was to get crowds of potential buyers together for free drinks and dinner at hotel ballrooms and restaurants. There, a smooth-talking speaker would mount the podium to describe various Rio Rancho plots. As he spoke, salesmen at the tables would jump up, shouting "Hold!" as if they had just sold the lot he was talking about. Their enthusiasm would be contagious, and since the land contracts were right there on the tables, guests would impulsively sign on the dotted line. In so doing, they committed themselves to purchases ranging from...
...injunction against the board's action. At the next board session, Yale in a prayer asked his opponents to resign. Says Goshorn with a cherubic smile: "They probably thought Burt had flipped out." In fact, Noorda, four outside directors and six of the company's top ten salesmen-some of them Jews upset by the stress on fundamentalist Christianity -quickly departed, shattering morale at the plant. Since then Goshorn and Yale have been in full control, but their piety has yet to bring the company any material reward. General Automation, which lost about $4 million in fiscal...