Word: salomons
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Companies like California's Firewire Surfboards and France's Salomon have caught the attention of high-ranking pros by bringing innovative materials and construction methods to surfboards, some that had already worked wonders for skis, snowboards and the wings of Boeing Dreamliners. New designs using expanded polystyrene foam (EPS), epoxy resins and stiff sheets of carbon fiber add responsiveness and maneuverability to the boards. The buzzword: "flex memory"--or "flex"--the way a board snaps back into its original shape in a turn or maneuver. "The materials have a memory of the original curve, and they return to that curve...
...boards are often called "composites," because unlike old PU boards, they are crafted from foams of varying densities as well as fiberglass, resins, carbon fibers and wood in various configurations, some devised with sophisticated computer modeling. "Once surfers try 'em, it's an easy sell," says Jason Weatherley of Salomon. The trick is getting those old-school riders on board. [This article contains a diagram. Please see hardcopy of magazine...
...Salomon, a brand famous for its skis and snowboards, is getting wet. Its S-Core design creates a shock-absorber-like effect in the deck using three polypropylene foam stringers in a hollow carbon core enclosed by a foam shell--an airplane wing on the water. The composites in the deck and rigid carbon bottom optimize flex memory, which improves control, says Salomon...
...straight ride back to shore on a stable longboard makes pop-ups easy to practice Fins go on the feet, not on the board Advanced surfers look for responsive, lightweight boards to ride everyday surf TIME Graphic by Ed Gabel; text by Coco Masters Sources: Eric Arakawa; Chris Mauro; Salomon S-Core; Firewire Surfboards; Aviso; Fins Unlimited (Curtis Hesselgrave...
...lasted only 13 months. Net income rose 21%, to $1.4 billion, for the full year ending Feb. 28, but Nike's stock has slipped 5.3% in 2006. Adidas, which nearly imploded in the 1990s, is working through another restructuring. The company last year spun out its ill-fitting Salomon ski business and bought Reebok, the perennial No. 3 brand. Adidas profits rose 25%, to $537 million, over the past year, but its stock has slipped 1.4% off its 52-week high of 175 euros ($223) a share in late January...