Word: salons
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Dates: during 1940-1949
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...London last week the big cream-&-gold salon of Lancaster House had been tidied up. The ornate wall mirrors, the candelabra and the red leather chairs were dusted and in place. The Big Four Foreign Ministers were ready for another try at writing the German and Austrian peace treaties...
Women at a recent showing in Sophie Gimbel's dress salon at Saks Fifth Avenue, Manhattan, may have wondered what the three burly men on the front-row love seat were doing in such svelte surroundings. Obviously, they didn't belong there...
...writer decided on how the story should be handled, Researcher Mary Elizabeth Fremd took over. Unlike her male confreres, she was on familiar, everyday ground. After reading a mound of material on fashion's past, she set out to investigate its present-from Sophie's Fifth Avenue salon to Nettie Rosenstein's ("they call it showroom in this neck of the woods") among the pushcarts on Seventh Avenue. In examining the mechanism that was creating the New Look, she quickly concluded that "I definitely had the Old Look...
...salon prospered, Sophie put out a cheaper ready-to-wear line-the Sophie Originals-which are sold in nine specialty shops around the country for as little as $89. A month ago, Sophie-expanded further. She opened a branch of her salon in Saks's Hollywood store, to the enthusiastic squeals of screen queens and producers' wives. In the first week, the new salon grossed $49,000, much more than Sophie had expected. Hedy Lamarr ordered seven Sophie numbers. Darryl Zanuck told her confidentially: "Our stars simply refuse to wear those outlandish new things." Hollywood had one complaint...
Profit or Loss? As to whether the salon makes a profit, there is some disagreement. Together with the new Los Angeles salon, it will gross about $1,000,000 this year, said Sophie, and "make plenty of money." But in the incredibly expensive business of custom-made women's clothes, a profit is an elusive thing. Adam Gimbel won't say whether the salon will make one. However, Saks will net some $900,000 on Sophie Originals. Though Adam occasionally winces at Sophie's extravagant way of using $40-a-yard material (she keeps nearly...