Word: saloon
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Scarlet Angel (Universal-International) is the name of a gaudy post-Civil War saloon in New Orleans, "where the whisky is watered and the gambling is as crooked as the gals." Here, sultry Roxy (Yvonne de Carlo) plies her trade as hostess, separating the customers from their cash, calling everybody "dearie," and enthusiastically participating in all the barroom brawls...
...Yvonne sets about casting off her saloon background in favor of class. She keeps her pinkie raised when holding a teacup, and moves about in circles where the talk runs to such refined remarks as, "May I escort you to the punch bowl?" She also undergoes a moral reformation. She turns up her nose at a life of luxury by spurning two handsome, wealthy suitors, and runs off instead with poor but honest Seaman Hudson, who has followed her to San Francisco. By the fadeout, Yvonne has obviously acquired class. Unfortunately, Scarlet Angel never does...
Lasker was still groping for a new approach to advertising when, in 1904, a stranger helped him find it. A boy came in from the saloon near Lord & Thomas bearing a note from John Kennedy, an ex-Canadian mounted policeman who was writing breezy ads for patent medicines: "I can tell you what advertising is." Lasker sent for Kennedy; liked his definition: that good advertising simply offered a "reason why" the customer should buy. Lasker hired Kennedy and they translated the theory into copy with such slogans as Palmolive's "Keep that Schoolgirl...
...entire town of Virginia City, Nev. and nearby residents were invited to be the saloon guests of onetime Manhattan Society Reporter Lucius Beebe and Author Charles Clegg. The occasion: their purchase and revival of the long-defunct old sagebrush weekly, The Territorial Enterprise, in which Mark Twain got his first byline in 1863. Among the new contributing staff: Walter Van Tilburg Clark and Bernard DeVoto...
Hell hath no fury like a reformer caught in a saloon, even if he is only having a short beer. As President Truman's cleanup man, New York's dressy, blue-blooded Republican Newbold Morris has been having a terrible time with a similar embarrassment-a connection (TIME, March 17) with the Chinese tanker scandal. But when he sat down last week to be questioned by Senate investigators, he seemed determined to keep cool, smile, smile, smile, let superior reason (his) prevail, and thus sweep all before him. Result: he alternated between anger, self-pity, exaggerated politeness...