Word: saloons
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Dates: during 1950-1959
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Lasker was still groping for a new approach to advertising when, in 1904, a stranger helped him find it. A boy came in from the saloon near Lord & Thomas bearing a note from John Kennedy, an ex-Canadian mounted policeman who was writing breezy ads for patent medicines: "I can tell you what advertising is." Lasker sent for Kennedy; liked his definition: that good advertising simply offered a "reason why" the customer should buy. Lasker hired Kennedy and they translated the theory into copy with such slogans as Palmolive's "Keep that Schoolgirl...
...entire town of Virginia City, Nev. and nearby residents were invited to be the saloon guests of onetime Manhattan Society Reporter Lucius Beebe and Author Charles Clegg. The occasion: their purchase and revival of the long-defunct old sagebrush weekly, The Territorial Enterprise, in which Mark Twain got his first byline in 1863. Among the new contributing staff: Walter Van Tilburg Clark and Bernard DeVoto...
Hell hath no fury like a reformer caught in a saloon, even if he is only having a short beer. As President Truman's cleanup man, New York's dressy, blue-blooded Republican Newbold Morris has been having a terrible time with a similar embarrassment-a connection (TIME, March 17) with the Chinese tanker scandal. But when he sat down last week to be questioned by Senate investigators, he seemed determined to keep cool, smile, smile, smile, let superior reason (his) prevail, and thus sweep all before him. Result: he alternated between anger, self-pity, exaggerated politeness...
...Together. In Fort Lauderdale, Fla., cocktail lounge boss H. Greet sued the Miami Rare Bird Farm for $75,000 after 1) two parakeets he bought from the aviary "for Oriental atmosphere" died of parrot fever, 2) the county health department ordered his remaining 25 exotic birds destroyed, 3) his saloon was quarantined for five days...
Massive (6 ft., 240 Ibs.) Henry B. Krajewski of Secaucus, N.J. has a five-acre farm with 4,000 pigs, a flourishing saloon ("Tammany Hall Tavern") and political ambitions. Last week Krajewski, a black & white pig under one arm, a petition with 1,136 signatures under the other, strode into, the New Jersey Statehouse and filed as the "poor man's candidate" for President...