Word: salsas
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Dates: during 2000-2009
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...been almost four years since Anthony's last salsa album, the Grammy-winning Contra La Corriente, was released. The fans are restless. "There's no question that he has made salsa more exciting," says Leila Cobo, Billboard magazine's Caribbean and Latin American bureau chief. "Now the challenge will be conquering the mainstream audience." That's exactly what he aimed for during the late-'90s, Ricky-and-Jennifer Latin-crossover blitz. In 1999, after a career singing in Spanish, Anthony released his first English-language pop album. Marc Anthony sold more than 4 million copies internationally; the album's single...
...over a wide fan base of both English and Spanish speakers, he may prove something even more significant--that a Latin singer doesn't need a pop album to be a superstar. Ricky and Jennifer merely jumped into the mainstream; Anthony's salsa album could redirect it. But don't call him a crossover. He's allergic to the word. "What did I cross over from?" he asks. "I'm as American as anybody. I was born in your backyard...
...hands in the air!) shouted Grandes Ligas. The audience let out a roar and answered in English, "And wave them like you just don't care!" Unlike American hip-hop audiences, who usually keep their feet planted on the floor, Cuban hip-hop fans frequently break into wild dancing. "Salsa is everywhere in Cuba, but it is a vision of life that is not ours," says Jorge, 21. "Hip-hop expresses the details of our lives so well. Everything about it is real...
...first popular Cuban rap groups was Orishas. In a nation that has long moved to the pulse of son and salsa, the upstart group delivered the kind of musical shock that young Cubans may one day remember with the same fondness that American baby boomers feel when they recall first hearing Chuck Berry's Johnny B. Goode. Two years ago, Orishas introduced a new song, 537 Cuba, that transformed the stately Cuban classic Chan Chan (a universally recognized tune among Cubans, like Guantanamera) into a rollicking American-style hip-hop anthem. The song struck a chord; young fans began eagerly...
Part of the cultural resistance to hip-hop has to do with the music's do-it-yourself style. Musicianship in Cuba is traditionally measured purely by formal skill. Even the players working the lounges of Havana hotels are stunningly accomplished. Older Cubans, accustomed to salsa, have difficulty accepting rap as music...