Word: salsas
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...Left, right, left…and feel it, and feel it…that’s right, left,” cooed our salsa dance instructor as he shook and shimmied his way across the hardwood floor at Sophia’s in Boston. It was hard enough to concentrate on his commands over the din of the pulsating Latin beat, and it was even harder with the added distraction of his pulsating Latin butt. Columbia native Johnny Giraldez, clad in formfitting trousers and a shirt with “Rebellious” scrawled across its back, served...
Within a year of taking their friend's advice, the couple had christened C&G Salsa. Their journey from kitchen to supermarket aisle has paid off handsomely. Crazy Charlie's Salsa--hot, medium and mild--is now in 87 Kroger stores in Indiana and Illinois. Charlie, a 27-year veteran of General Motors, is planning to retire in three years and devote all his energies...
When Charlie Ferguson was growing up in Beech Grove, Ind., he would help his dad, a connoisseur of spicy food, to plant and tend a backyard crop of chili peppers. So began a lifelong love affair with hot peppers. As an adult, Ferguson found commercial salsa either too salty or not spicy enough for his discerning palate, and he started making his own. By the time he married Glenda Klingensmith eight years ago and moved to her farm in Noblesville, Ind., Ferguson, now 52, was hooked on homemade salsa--so much so that he started planting jalapenos, habaneros, red chilis...
Fortunately, Charlie and Glenda Ferguson had enough cash on hand to start their salsa venture. Bootstrapping the operation, they turned half of a barn into a warehouse early on. And soon enough their product was a barn-burning success--owing in large part to their systematic approach to learning about product labeling, food regulations and licensed co-packing facilities. In 14 months, the company starting ringing up a profit, and the Fergusons were selling their salsa at festivals and bazaars, presenting their product to food stores and winning prizes, including the first-prize People's Preference Award at the International...
...really didn't know how complicated it was going to get," says Glenda. This year they are projecting about $500,000 in revenue, but their best reward might be seeing the salsa move into the hands of the consumer. "We were in a Kroger store recently by our display, and a lady came by and put a jar of our salsa in her cart," Glenda recalls. "It was a gratifying moment to see someone pick up our product...