Word: salters
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...shortage of sophisticated political consultants. There's Steve Schmidt, who masterminded Arnold Schwarzenegger's comeback in California; veteran strategist Charlie Black, whose counsel has found an ear in every Republican White House since Reagan; Mark McKinnon, the political advertising genius who made John Kerry's wind surfing famous; Mark Salter, McCain's co-author, speechwriter and id; and Rick Davis, a successful lobbyist and Washington sage. They've all been with the campaign since it began, and they all survived its implosion last summer; the only thing that really took a hit in its aftermath, they joke, is their pocketbooks...
...working without pay, dedicating time and talent to a campaign that, six months ago, seemed like it couldn't be helped. This is a bigger sacrifice for some of them than others: Black says he never intended to take a paycheck (he got out of "professional politics" years ago), Salter's campaign salary before he became a volunteer was $200,000 a year; Davis would have made about that much. Schmidt was paid over $300,000 for the nine months he toiled for the Governator. And McKinnon? Media advisers on presidential campaigns personally take in, all told, about...
...wife Cindy dissolved into tears; and the candidate's pale, scarred, 71-year-old face spread into a triumphant grin. "Whether it was because of what happened eight years ago in South Carolina or because his campaign was declared dead last July, I don't know," says Mark Salter, McCain's adviser, speechwriter and alter ego. "But he was as happy as I've ever seen him." The old warrior in McCain has learned to savor every battle won because he knows it could be the last...
...create a feeling of success in average voters, but, according to Anuzis, "that delegate stuff appeals to activists," who will vote more "pragmatically" on "the winnability aspect." Whether Romney can afford to pay less attention to a traditionally crucial G.O.P. state like South Carolina remains to be seen. Mark Salter, a McCain senior adviser, doesn't think so: "If you're gonna claim the mantle of the latest front-runner, you've gotta compete...
...option of falling back on himself and his instincts to fight a guerrilla-style campaign. And that's the only way he can win." Troops decimated, supply lines smoldering, McCain returned to the campaigning he knows and loves best. "He put this campaign on his back," says Mark Salter, McCain's close aide, co-author and comrade through long hours spent lying in ambush. "He went out there and worked. Obama gets massive rallies, but McCain just wins them one guy at a time...