Word: salters
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...made a bet: the McCain brand was so well established in the public's mind that he had plenty of latitude to woo suspicious conservatives without damaging his reputation as a straight-talking, independent maverick. Or so Team McCain believed. "Americans know John McCain," Mark Salter, the Senator's closest adviser, assured me back in the spring of 2007. "They know his record. They know he's not George Bush. That [charge] is just not gonna stick...
Written on Tuesday by McCain's close aide Mark Salter, the speech also evoked a constant theme of McCain's life, his absolute conviction in his own personal fortune, a run of luck that allowed him to survive five and a half years of imprisonment in Vietnam, multiple cancer scares, and repeated brushes with death as a U.S. Navy fighter pilot. "I have always been a fortunate man," he said...
...glimmer of hope. There are no winks or nods on the campaign bus suggesting the race has been lost. There has been no thaw in McCain's frosty relationship with his traveling press. "We are not just flying around the country for the hell of it," says Mark Salter, one of McCain's closest advisers. "This is a winnable race. We feel we've been gaining since Thursday and we can catch him by Tuesday...
...Salter pointed to a recent Mason-Dixon poll that suggested the race had tightened since mid-October in Florida, a crucial state for McCain, with Obama's lead narrowing to just two points. (Other recent polls have shown the Obama lead as big as 7 points in Florida.) McCain has also recently retaken the lead in a Real Clear Politics average of polls for Missouri, where the race is essentially tied. The race has also narrowed in public polling of Pennsylvania, which McCain is targeting with events on Saturday and Sunday. Obama led in the state by an average...
...When McCain first delivered those lines in his convention speech, he seemed to struggle with the rhythm. Salter, his speechwriter and adviser, sat in the front row at the convention hall urging McCain not to stop the delivery as the crowd noise built. Today, McCain delivers the same words with a verve and confidence that seemed previously lacking. He enters the final 96 hours of the campaign facing down extraordinary headwinds, aiming for one of the most unlikely electoral upsets in U.S. history. It is the underdog position that McCain has long embraced, and the old warrior shows no sign...