Word: salters
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...many a casino. "Taking a chance, playing against the odds." Aides say McCain tends to play for a few thousand dollars at a time and avoids taking markers, or loans, from the casinos, which he has helped regulate in Congress. "He never, ever plays on the house," says Mark Salter, a McCain adviser. The goal, say several people familiar with his habit, is never financial. He loves the thrill of winning and the camaraderie at the table...
...again. There's also an older wariness dating back to the 1980s, when too many designer brands went on licensing sprees that cheapened their pedigree. "Since then, the mantra has all been about control of brand. And to some, the net looks like the Wild West," explains Guy Salter, deputy chairman of Walpole, the British luxury brands trade association that collaborated on the study. Chi-chi brands also worry the web is more hoi polloi than haute couture. "Some feel they might be perceived as an Amazon or an Ebay," says Victoria Bracewell-Lewis, a Forrester senior analyst...
...Still, they're not adverse to a bit of pampering. When they're paying big bucks, they expect topnotch, personalized service with every click. That's why British retailers Harrods and Fortnum & Mason have almost adopted a concierge service online, Bracewell-Lewis says. Salter expects savvy luxury brands will eventually adopt Web 2.0 technologies, including social networking. For example, fans of a specific brand could connect online with other like-minded, well-heeled folks to chat about their favorite products. Says Salter: "It could become like an exclusive club." Or an online community with a difference: it's gated...
...both a strength and a weakness, one that his campaign is acutely sensitive about. Early this month, aides pounced on Obama's suggestion in a television interview that McCain was "losing his bearings as he pursues the nomination" by making negative attacks. Within hours, adviser Mark Salter had released a blistering memo saying the comment was a "not particularly clever" knock on McCain's age. "We have all become familiar with Senator Obama's new brand of politics," Salter concluded...
...something I've understood as well as I should" came during one such back of the bus session. But McCain's staff thinks its worth the risk, that by earning the understanding and admiration of reporters they can make Obama seem distant by comparison. Meanwhile, McCain adviser Mark Salter has adopted a traditional "bad cop" role, regularly criticizing the press, alleging, for instance, that the media has formed a "protective barrier" around Obama...