Word: salvoes
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Dates: during 1990-1999
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Though Klein has since been distracted by selling perfumes with names like Obsession and Escape, he's once again focusing on the jeans war, and his opening salvo is a 116-page ad supplement that accompanies the October issue of Vanity Fair. It is touted as the largest ad supplement for a consumer magazine in U.S. history, and industry sources say Klein spent more than $1 million to produce and place...
...women's season began last summer, when Harvard alumnus Tommy Lee Jones invited the team to his ranch in San Salvo, Texas. Jones, who is well known in polo circles (which, of course, you know if you read Polo Digest) treated the Crimson to a week of lessons from top players...
...attacking Israel. U.S. analysts have already detected the movement of missiles toward areas of western Iraq from which they could hit Jerusalem and Tel Aviv in five minutes. Americans fear that Iraq could launch a salvo of 50 to 60 missiles, accompanied by an aircraft attack. Saddam, they say, would try to make it appear that the U.S. and Israel had provoked the attack, possibly by having an Iraqi aircraft drop a bomb on Baghdad...
Shown on TV stations throughout California starting last week, the devastatingly direct commercial was the opening salvo in the state's new $28.6 million advertising war against smoking. The California blitz is designed to counter the slick marketing efforts of tobacco firms with equally sophisticated TV, radio and newspaper ads. The goal: to persuade 5 million of the state's 7 million smokers to kick the habit by the end of the decade. Most ironic of all is that the campaign will be financed by smokers through a new 25 cents-a-pack cigarette tax. Says Thomas Lauria, a spokesman...
Other forms of marketing are taking flak as well. In his second antismoking salvo of the week, Sullivan denounced tobacco sponsorship of sporting events, notably Virginia Slims tennis tournaments, for using "the prestige and the image of the athlete" to tempt young people to light up. Mark Green's first official act as New York City's Commissioner of Consumer Affairs was to fire off a letter last week to Louis Gerstner, chairman of RJR Nabisco, the cigarette maker's parent company, criticizing the use of a cartoon character in Camel ads. "Isn't this ad campaign an obvious attempt...