Word: salvoing
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Shown on TV stations throughout California starting last week, the devastatingly direct commercial was the opening salvo in the state's new $28.6 million advertising war against smoking. The California blitz is designed to counter the slick marketing efforts of tobacco firms with equally sophisticated TV, radio and newspaper ads. The goal: to persuade 5 million of the state's 7 million smokers to kick the habit by the end of the decade. Most ironic of all is that the campaign will be financed by smokers through a new 25 cents-a-pack cigarette tax. Says Thomas Lauria, a spokesman...
Other forms of marketing are taking flak as well. In his second antismoking salvo of the week, Sullivan denounced tobacco sponsorship of sporting events, notably Virginia Slims tennis tournaments, for using "the prestige and the image of the athlete" to tempt young people to light up. Mark Green's first official act as New York City's Commissioner of Consumer Affairs was to fire off a letter last week to Louis Gerstner, chairman of RJR Nabisco, the cigarette maker's parent company, criticizing the use of a cartoon character in Camel ads. "Isn't this ad campaign an obvious attempt...
...latest salvo, Steven J.S. Glick's December 9 editorial entitled, "A Perversion of Justice," charges Feldstein and his colleagues in the Economics Department with misrepresenting the work of John Rawls, whose ideas about social justice have revolutionized modern political philosophy. Unfortunately, Glick's own article seems more likely to aggravate confusion over the Rawlsian theory than to help clear...
...recent years his reputation has been questioned, as a new group of poets and literary critics have tried to come to terms with Eliot's contradictory legacy. The most recent salvo against the Eliot mystique was launched by Cynthia Ozick in her highly critical article, "T.S. Eliot at 101," which ran in the November 20, 1989 issue of The New Yorker...
...Quincy, Sheets beat business executive Peter F. O'Connell 17,553 to 11,454, to take the seat being vacated by Mayor Francis X. McCauley. Salem Mayor Anthony Salvo lost 6697 to 6084 to Neil Harrington...