Word: sam
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Dates: during 1950-1959
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Teenagers, versed in the lingo of bop, understood: the commercials were simply a hip method of recruiting for the Colorado Air National Guard, dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...would1) win back the moviegoers lost to TV, and 2) make fans out of the occasional moviegoers. With pay-as-you-see, a whole family could see first-run pictures for only a dollar or so, v. the $2 to $4 it now costs (often plus baby sitter). Said Sam Goldwyn: "Paid television must come'." Movie theater owners naturally disagree, along with 20th Century-Fox's Spyros Skouras, who thinks that CinemaScope and other new projection systems can lure the public back to the movie box office...
Inhibited and shy, Tony has "a childish and luminous beauty" that makes him a success with adults, but a failure in the uncompromising world of his school fellows. Tony gets playfully slapped around by his roommate and bullied from time to time by Sam Petrie, the meanest boy in school. Tony's frailty of body is matched by poverty of spirit, and he suffers his indignities fuming, but in cowardly silence...
...night when he is sick in the infirmary, he listens at the bathroom wall with Sam Petrie and hears the buxom nurse and the school hero making love in the next room. Sam swears Anthony to secrecy, then blackmails the nurse and steals morphine, which he sells in town. At last the scandal is brought to a teacher whom Anthony admires. Trying to persuade Tony to disclose the identity of the guilty boy, the teacher tells him that the question is "as simple as cops and robbers . . . You've got to let your conscience decide which side is wrong...
...though he wavers, Tony does not "betray" Sam. By the end of the school year, however, Tony's sense of guilt and shame makes him realize that his loyalties were misplaced. Novelist Burt handles his characters with skill and his language with precision, and he has managed to turn out a morality in which he spares his readers any moralizing...