Word: samanthas
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Among companies that have capitalized on this trend, Fresh Samantha stands out as one of the early winners, particularly in its top market, Boston...
...think people are just looking for a healthy alternative to the beverages that are out there," says Betta Stothart, director of communications for Fresh Samantha...
...secret to the company's success, she says, is a "totally uncorporate" corporate philosophy, that has spawned employee-driven initiatives like a Fresh Samantha look-alike contest in addition to a program that allows college students to trade in job rejection letters for free bottles of juice...
Because the company relies on customer word-of-mouth and does not conduct formal advertising, college campuses provide an especially welcoming environment for products like Fresh Samantha...
According to Tufts Director of Dining and Business Services Patricia J. Lee, the decision to carry Fresh Samantha corresponded with a strategic plan that emphasized entrepreneurship. She says Tufts was interested in supporting local and regional enterprises "to whatever extent possible...