Word: sameness
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Dates: during 1980-1989
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ACT UP's demonstrations are designed to shock. "We expect tempers to run high," says Jay Blotcher, an ACT UP spokesman. "We target Roman Catholicism because no other religion so energetically tries to influence public policy." Outside four Catholic churches in Los Angeles last week, ACT UP protesters offered free...
To halt the exodus, the Saatchis divided their advertising empire into two separate international networks. Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate...
The Saatchis seem to have reached the same conclusion. In October the brothers announced that they were in effect demoting themselves and bringing in new management to salvage the firm. Their choice for savior: Frenchman Robert Louis-Dreyfus, 43, former president of IMS International, a New York City-based pharmaceutical...
The Saatchis soon learned that bulk can have its downside. Many advertisers objected to being crowded into the same corporate tent with rival products. Colgate-Palmolive, Procter & Gamble, Warner-Lambert and other major firms have pulled nearly $600 million worth of accounts from Saatchi-owned agencies since 1986.
Maurice finally sounded a tocsin last March, warning that profits would decline for at least the first half of 1989. He also announced plans to sell off much of the firm's $360 million consulting investment. Calling the move "ham-handed," Alan Gottesman, an advertising analyst at the Paine Webber...