Word: sampleses
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The problem is simple: The seminar consisted of a long speech given by the owner of a Boston-area sex shop. It was a great opportunity for the woman to promote her products and their use to a large audience of undergraduates who had volunteered to dedicate two hours to...
FROM THE MEDICAL DESK The U.S. Centers for Disease Control tracked 19 million new cases of sexually transmitted diseases in 2004, including 2.8 million cases of chlamydia ? Americans spend more than $206 million on home pregnancy tests each year ? Greenpeace is gathering 10,000 hair samples and testing...
Marketers already seem to know a lot about how we think, but what if they could actually watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment...
For decades, taking gifts from drugmakers has been business as usual for doctors. The pharmaceutical industry spent $22 billion on marketing to physicians (including free samples) in 2003, up from $12.1 billion in 1999, according to data from Pharmaceutical Research and Manufacturers of America (PhRMA). The industry is on track...
The ethical question ultimately comes down to whether giveaways help or hinder the doctor-patient relationship. Antony says they help by making free samples available to patients and attracting doctors to educational forums. But if doctors get too cozy with marketers, the best drugs at the best prices may not...