Word: samson
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Dates: during 1970-1979
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...police with shotguns cleared the streets. "We moved as soon as we could," insisted Police Chief William Swing in response to mounting criticism. "Until we saw weapons, no laws had been violated." All of the dead were anti-Klan demonstrators: Sandra Smith of Piedmont, S.C., and Caesar Cauce, William Samson and Jim Waller, residents of Greensboro. Wounded were two Klansmen and eight demonstrators, including Bermanzohn. Police arrested 14 people, including two marchers and twelve Klansmen. The Klan members were charged with murder. One demonstrator was charged with inciting to riot, the other with interfering with an officer...
...Samson has been tested in five Atlanta elementary schools and given to ghetto kids who had fallen far behind in learning tests. "But," says Austin, "when we fed the children this drink every school-day morning for four months, their learning curves came right up." The kids stopped sleeping in class. Their attentiveness increased, and truancy declined. Teachers said that at last they could teach-instead of referee fights...
...excites him most is something much simpler. In Brazil and Mexico, Coca-Cola is selling soft drinks that contain up to one-third of an adult's entire daily vitamin and mineral requirements and 10% of the protein needs. The Mexican drink has a long-haired brand name, Samson, and orange or mango flavors, though Coke can give it any color and taste the customer wants, even split pea. It is made from the whey that is left over from cheese manufacturing; using this protein-potent residue has a double benefit because most whey now is dumped into streams...
Coca-Cola's strategy is to test Samson some more in the Third World, then gradually introduce it into the U.S. Perhaps in five years people may be able to buy it throughout the country, for a penny or so more a bottle than Coke or Tab, because it is costlier to make and the company aims to profit. Moving faster would be hard, Austin points out, because Coca-Cola is already at full production with its regular soft drinks...
...doesn't Austin bid for a Government subsidy to give Samson away, much as milk is handed out in school lunch programs? Anybody knows that if Coke tried for that, the milk lobby would raise hell. The company also has to be careful about trumpeting the product as a good-for-you drink because consumers-particularly the poor-might be suspicious...