Word: samsung
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Dates: during 2000-2009
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...addicted to TV that you feel withdrawal pangs when you're outdoors, Microsoft wants to help. Its new Portable Media Centers, which come in three versions--built by Creative, Samsung and iRiver, respectively--are due out in a few weeks. Each device has a color screen and a hard drive that can store music, pictures and video. It may prove difficult to enjoy a full-length movie on a 3.5-in. screen, but you will have other media from which to choose: Microsoft has partnered with content providers like CinemaNow and Major League Baseball (just in time for the World...
...nondescript engineer at an LG refrigerator factory, climbed the ranks, and claimed the CEO post in October. Now he aims to duplicate the same feat with LG - lifting a consumer-electronics company little known outside Asia into the stratosphere of global brands with Sony, Panasonic and Samsung. "I want to go down in LG history," says Kim. "After death, a tiger leaves its skin. A man leaves his name." LG seems well on its way. While most of the electronics industry, including Sony, suffered sagging growth and profits in recent years, LG's market presence surged. Revenues jumped 18% last...
...next year it will launch its first high-definition TVs with built-in hard-disc drives that can record movies. An LG refrigerator with an lcd TV set in the door is already on the market. LG faces plenty of competition. Its biggest rival at home and abroad, Samsung Electronics, whose revenues of $36.4 billion are two times as large as LG's, has already hit the U.S. - and scored big successes. LG executives hope that competition from Samsung will make their company stronger. "Their presence as a very strong competitor in our neighborhood has always kept us alert...
...center's president, Lee Hee Gook. "We're making ourselves more competitive." Can Kim build LG into a global titan? Hurdles abound. LG still sometimes cuts prices to drive sales, softening both profit margins and its brand image. For example, LG sees 5% profit margins on its mobile phones; Samsung earns in excess of 20%. Nor does it help that LG Electronics is a member of one of South Korea's mammoth, family-controlled conglomerates, called chaebols, which are infamous for mysterious and convoluted business practices. In February the company broke a promise to investors by pledging $130 million...
...take LG to the top only if he manages to solve that pesky branding problem. Its rival did it: four years ago, few in the electronics industry could have predicted the growing dominance of Samsung, despite its solid technology and financial clout. Samsung's surprise was its savvy at brand building. "In terms of the ingredients, LG has everything--the quality, the packaging, the global marketing reach," says Nam Park, an analyst at HSBC Securities in Hong Kong. "What's missing is the magic. It's missing that je ne sais quoi." If Kim finds it, he'll probably pour...