Word: samsung
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Dates: during 2000-2009
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...just been through accounting arcana to cover the Enron and Andersen stories, so I thought Samsung was a blessing in disguise. Then I started running into terms like DRAMS and SRAMS, TFT/LCD and DLP, CDMA and TDMA, GSM and GPRS. So in two days I had to be up to snuff on enough of the lingo to find out why Samsung was so hot in chips, TV monitors, computer monitors and cell phones. Now I know what a DLP TV is. (Hint: it's thin, looks good on a tabletop and makes Saturday-sports fanatics ecstatic.) Samsung Telecommunications America opened...
Only a few years ago, cell phones were built just for talking. Then along came a company called Samsung Electronics, little known to most Americans, selling us phones that are voice activated, that surf the Internet, that play MP3 tunes. Last year Samsung rolled out stylish models that keep our calendars in color and can pinpoint our exact location. Now the South Korean company is introducing phones with always-on text messaging and wireless video that lets us play games and watch movie clips...
Like a lot of Samsung's new devices, these combine cutting-edge technology with award-winning design--at premium prices. That's something new for a company that only a few years ago was known as a mass marketer of cheap TVs and VCRs--the kind you bought off a shipping pallet at Costco if you couldn't afford a Sony or Mitsubishi. Since 1997, however, Samsung has begun rubbing shoulders with the market leaders in high-end cell phones, DVD players, elegant flat plasma TVs and a wide range of other consumer products. These gadgets are sometimes less expensive...
...this attention has prompted Eric Kim, 47, Samsung's savvy Korean-American marketing chief, to boldly suggest that he hopes to surpass Sony in brand recognition by 2005. Don't laugh; Sony CEO Nobuyuki Idei certainly isn't laughing. Samsung has the second most recognizable consumer-electronics brand in the world, according to Interbrand, the New York City-based consultancy. Idei has said privately that Samsung is on the verge of overtaking Sony in the consumer-products race. Graeme Bateman, head of research in Seoul for Japanese investment bank Nomura Securities, says Samsung is "no longer making poor equivalents...
...robust recovery in the U.S. would make the outlook for Korea that much brighter. Korea's big electronics exporters will benefit when Americans start buying more cell phones, stereos and fridges, particularly Samsung Electronics whose nifty DVD players are already a must-have item for U.S. consumers. As the world's biggest semiconductor maker, the company would also get a boost from a pickup in the U.S. high-tech sector. Other beneficiaries: the myriad suppliers to Korea's shipbuilders, carmakers and other chaebol exporters. Korea's dependence on the U.S. market has lessened, but it is still a big part...