Word: samsung
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...requires networks that can support fast downloading. Sprint and Verizon now have them, and Cingular will soon. Verizon may be the first to launch a wireless music store in the U.S., as it is already selling phones capable of tapping into the network. One to watch for: the new Samsung SCH-a950, a clamshell phone with stereo speakers and a thumbwheel for cuing up songs fast...
...hurt consumers looking for variety. If Apple doesn’t have a deal with the right record label to sell you the song you want, or if you’ve bought every Bob Dylan album available on iTunes but now really like the new mp3 players from Samsung, well, you’re out of luck.It’s unlikely these concerns alone will suffice to dissuade many would-be iPod owners from making their purchases, but it is worth noting that there are alternatives that let you use an iPod without selling away your right...
...most promising bouquets were consumer tested in China, Brazil, Russia, Thailand, Germany and the U.S.--and then tweaked some more. The result, a fresh, fruity aroma, won't be dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff. The new eau de electronics, named Intimate Blue to evoke Samsung's cobalt blue logo, is part of a drive by the Korean giant to develop...
...Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...
...transmitted, but media and mobile companies do. Every bit of programming that travels over a broadcast network rather than a mobile network is lost revenue for the operators. In December, six of Korea's biggest networks will start broadcasting free of charge to users with mobile devices made by Samsung, LG and others, bypassing mobile networks completely. Mobile phones and television companies "are coming together and creating lots of questions like, 'Who owns the customer?'" says Richard Sharp, vice president of multimedia at Nokia. As with many nascent technologies, though, there are some hurdles to overcome before mobile TV goes...