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...whatever it takes to win. Laurent de Wilde Paris Sharp Businessman Your article on the sharp corp., Japan's hottest electronics firm, and its president, Katsuhiko Machida, showed that slow and steady wins the race [May 9]. That's exactly how Machida overtook Sharp's rivals Sony, Matsushita and Samsung. When Machida was running Sharp's television business in the 1980s, the company was struggling, and most people knew nothing about him. But when Sharp brought its liquid-crystal-display TVs to the global market, it began making record profits. To be the best, a company has to have sound...
When Korean university student Chang Je Hyung did a brief stint at Samsung's office in Berlin last year, it made him angry. He had to help prepare a holiday trip to Germany for chairman Lee Kun Hee and his family. According to Chang, dozens of Samsung employees spent two months sweating over details of the private visit, even going to fancy restaurants to try out food the chairman might eat. Instead of tipping off the mainstream media, Chang sent a first-person account to online newspaper OhmyNews earlier this year. It created a sensation...
Only the most elite citizens of North Korea are allowed by the government to use cell phones. But that hasn't stopped Samsung, the South Korean consumer-electronics giant, from looking north for a celebrity to pitch its latest handsets. The company announced last week that it has hired dancer Cho Myung Ae as a model to help sell its Anycall mobile phones, which the Samsung ads claim can be used anywhere in the world--with the possible exception of North Korea, where citizens need government permission to even talk to foreigners. "It's symbolic," says Lee Jeong...
...Likewise, in his core business of manufacturing LCDs, Machida is playing to Sharp's technological strengths instead of diversifying into areas where it's doomed to defeat. Taking on Goliaths like LG Electronics and Samsung Electronics across every LCD product line would be suicide, he says. They're dominant, for example, in mass-market LCD panels used in smaller, cheaper TVs and in laptops. Rather than engage them in a murderous price war, Sharp concentrates almost exclusively on ever-larger TVs or on small, high-quality panels found in cell phones, car navigation systems, and hand-held game players like...
...sheets of glass each month, with each sheet yielding eight 45-in. screens. But Sharp's competitors have also joined the race. A joint venture between LG Electronics and Royal Philips Electronics is spending $5.1 billion to create the world's largest plant for LCDs, while Sony and Samsung are teaming up for a $2 billion LCD venture. Hitachi, Toshiba and Matsushita have similarly joined forces, and even Dell, the American computer maker, is getting into the flat-panel game. For now, however, Sharp is happy to go it alone, hoping that it's strong enough technologically to maintain...