Word: samuelson
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Dates: during 1980-1989
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...exercise bicycles, has been widely praised. But Reebok's recent "Let U.B.U." ad campaign, which starred eccentric characters in surrealistic situations, was considered a bust. All the major manufacturers have hired celebrity pitchmen. Nike pays multitalented pro athlete Bo Jackson to sell its cross- trainer shoe, and Joan Benoit Samuelson to advertise its running line. L.A. Gear keeps retired Los Angeles Lakers star Kareem Abdul-Jabbar on its payroll; his former coach Pat Riley is under contract with Reebok...
...Samuelson, 31, the 1984 Olympic marathon champion, admitted that while she was "duly humbled out there," her racing career was not over...
...think a lot of people were expecting me to say I was going to retire, but I won't be," she said, with tears in her eyes. "This is not the end of Joan Samuelson's career. I have some very good races...
Though Kristiansen failed in her quest to break the two-hour, 20-minute barrier, the victory was her first over Samuelson in three tries. She led every step of the women's race and was not seriously challenged after the early stages, finishing in at 2:24:33, the third-fastest time for a woman...
...Samuelson] didn't affect my race," Kristiansen said. "I was in better shape than...