Word: samurai
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Dates: during 1950-1959
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Calico Touch. The successful announcer needs more than a voice and a passable appearance. He must be what the admen call "sincere." This means that his devotion to the product he is selling rivals the dedication of an old-style Japanese samurai to his Emperor. Stark is everywhere conceded to bring the "utmost in sincerity" to his commercials. Says NBC Vice President Ted Cott: "He's got the real calico touch." According to CBS's James Sirmons, when a TV director wants super-sincerity in a commercial, he tells the announcer: "Give it the Dick Stark treatment...
...point, the facts are undisputed: a bandit has stalked a traveling samurai and his wife through the forest, decoyed the husband, trussed him up and raped the wife in his presence. Coming on the scene afterward, the woodcutter has found the samurai dead, his goods stolen...
...Korean army's best officers were once Japanese majors or lieutenants, and they still maintain Oriental protocol. All ranks are salute-happy-even sergeants rate the stiff-handed Japanese salute-and one battalion commander nostalgically keeps his old samurai sword hanging above his desk. Says Major General Byong Duk Choe, the Korean army's 36-year-old chief of staff: "For the first year my head still worked Japanese style. Now it has improved. The difference between the Japanese army and ours is like the difference between the American M-1 rifle and the clumsy Japanese Type...